Every Transformation Begins in the Mind.

ABOUT FREDERICK blanding

The Mind Behind the Mission

I’m not your typical trainer.
I didn’t grow up perfect I was built by life hitting hard and discipline pulling me back up.

Most coaches won’t say this, but I will:
I’ve lived the life most people are trying to recover from.

• 23 years in the United States Navy discipline at a rare level.
• Divorced three times I know heartbreak, endings, rebuilding, and starting over.
• I’ve been on both sides of divorce the one who wanted it and the one who didn’t.
• Five kids with four different mothers I had to grow up, take accountability, and rebuild myself as a man.
• I rebuilt my life, my body, my discipline, and my identity from zero.

I don’t teach theory.
I teach what I lived, survived, and proved works when motivation disappears and life gets real.

I help men and women over 40:
• regain confidence
• rebuild discipline
• heal their minds
• get shredded
• become the strongest version of themselves inside and out

If you’re ready to stop surviving and finally take your life back…
I’m the coach for you.

products

Everything You Need to Start Your Transformation

Whether you're beginning your journey or leveling up, this is where you’ll find the tools to elevate your results. Choose your supplement supply, and pair it with a fitness program built for 1, 3, or 6 months of steady progress. Your transformation starts with the choices you make today.

Testimonials

Daniel Reed, United States

" Frederick’s program completely changed my approach to fitness. At 47, I feel stronger, more focused, and more confident than I ever did in my 30s."

Laura Mendoza, Mexico

“What makes this program different is the mindset work. It’s not just about losing weight it’s about rebuilding how you think and believe in yourself again.“